How to Use LinkedIn to Get Leads for Your Marketing Agency

Leveraging LinkedIn to Boost Leads and Revenue

For a marketing agency, LinkedIn is more than a digital resume or a networking hub.

It is a vibrant marketplace, a stage where you can showcase your agency’s talents and solutions to an audience already in a business-focused mindset.

But with such a vast and varied audience, how do you hone in on high-quality leads that perfectly match your agency’s services?

The key lies in strategy—not just using LinkedIn but mastering it as a proactive lead generation tool.

In this comprehensive LinkedIn lead generation guide, we will walk you through the strategic steps to leverage the platform for your marketing agency.

We’ll cover important steps, from optimizing your profile and establishing your authority to mastering LinkedIn Sales Navigator.

Whether you’re new to LinkedIn or a seasoned agency looking to up your game, this guide is designed to equip you with the tools and tactics necessary to generate quality leads that convert.

The Benefits of LinkedIn for Marketing Agencies

Before diving into the actionable tips, let's explore why LinkedIn is a powerhouse for lead generation for marketing agencies:

1. Professional Networking
2. Targeted Advertising
3. Thought Leadership
4. Quality Leads

• Professional Networking: LinkedIn gives agencies a direct line to decision-makers. It allows targeted outreach based on industry, job roles, location, and more.

Regular networking, such as virtual LinkedIn events and engagement in conversations, keeps your agency on the radar of potential clients.

• Targeted Advertising: LinkedIn Ads allow you to reach your ideal clients precisely, thanks to robust targeting options.

With its hyper-specific targeting options, agencies can pinpoint campaigns to reach distinct subsets of professionals. Whether you're targeting CMOs in the tech industry or managers in SMEs, LinkedIn ensures your message is delivered to the right audience.

• Thought Leadership: Regular posts and articles on LinkedIn can position your agency as an industry leader.

This isn't merely about visibility; it's about building credibility. When decision-makers seek solutions, they're more likely to approach recognized thought leaders.

• Quality Leads: Users on LinkedIn have a professional mindset, making the platform a source of high-quality leads.

LinkedIn is rated as the best platform for B2B lead generation, with over 93% of B2B content marketers using it for organic social marketing.

LinkedIn Tips to Attract, Find, and Engage Prospects

So, how can you use the platform to get the best results? Here are five tips to follow to get the most from your LinkedIn sales strategy:

1. Build A Strong LinkedIn Presence
2. Encourage Employee Advocacy
3. Participate in LinkedIn Groups
4. Explore LinkedIn Ads and Sponsored Content Solutions
5. Use LinkedIn Sales Navigator

1. Build A Strong LinkedIn Presence

First impressions matter. As prospects land on your page, they are actively assessing your credibility, professionalism, and the value you bring to the table. To capture their interest, it’s essential to have a comprehensive, inviting profile.

Start with a compelling business description explaining how you solve clients' pain points, not just listing your services. Upload a high-resolution logo and incorporate cohesive, branded visuals to project professionalism.

Don’t overlook the details: make your website URL prominent and clickable, guiding prospects to explore your offerings in depth. You should also add a portfolio to LinkedIn to showcase your most notable work. 

2. Encourage Employee Advocacy

While it's crucial to maintain the company page, agencies often overlook the need to establish a robust employee presence on LinkedIn. This goes beyond having your employees list their employment at your agency on their profiles.

To boost social selling on LinkedIn, encourage team members to participate in industry discussions, share insights, and engage with relevant content. This positions them as thought leaders in the marketing sphere, attracting attention and potential leads.

Practicing employee advocacy amplifies your brand's reach and enhances its authenticity, as people are more likely to trust the words of a 'real person' rather than a corporate entity.

3. Participate in LinkedIn Groups

Post relevant content regularly and join the conversation with your audience in the comments section. You can also join LinkedIn groups your clients and customers are in.

For example, if your marketing agency targets small businesses in NYC, you'll likely be engaging with CEOs or business founders in the area. So, you should consider joining groups such as 'The Small Business Networking Group of Westchester/Rockland Counties of New York’ and ‘New York Small Business Network for Entrepreneurs’.

By becoming a familiar face in these groups, you can initiate conversations more effectively.

4. Explore LinkedIn Ads and Sponsored Content Solutions

LinkedIn offers a variety of in-built sponsored tools that can assist you in reaching the right audience based on customizable parameters. Some of the notable features are: 

• LinkedIn Lead Gen Forms

These forms are pre-filled with accurate LinkedIn profile data, allowing members to send you their professional information with just a few clicks.

You can also track your campaigns' cost per lead, lead form fill rate, and the volume of leads coming from specific professional audience segments. 

Moreover, these leads are accessible and manageable—either through direct downloads or integration with your preferred marketing automation or CRM tool.

• Matched Audiences-

This feature allows you to engage people you already have a relationship with through website, contact, and account targeting using LinkedIn ads.

But it doesn't stop with re-engagement; LinkedIn’s lookalike audiences allow you to leverage member and company data to market to new professional groups that closely resemble your existing customers, website visitors, and target accounts.

• Sponsored Content

This feature boosts your visibility and drives traffic to your website. 

Your ad is placed directly in the LinkedIn feed of your targeted audience, making it a potent tool for growing brand awareness and engagement.

5. Use LinkedIn Sales Navigator

LinkedIn Sales Navigator is a modern solution tailored for contemporary sales challenges.

The platform is designed to equip sales professionals with tools to amplify their reach, improve customer relationships, and unlock new opportunities.

For marketing agencies, this means harnessing the full potential of LinkedIn for lead generation and sales.

Its key features include:

1. Advanced Lead and Company Search
2. Seamless CRM Integrations
3. TeamLink
4. Buyer Intent Capabilities
5. Relationship Explorer

• Advanced Lead and Company Search: With over 40 refined search filters, including company size, location, and seniority level, this tool refines your targeting, honing in on high-value prospects.

• Seamless CRM Integrations: By using LinkedIn Sales Navigator, CRM upkeep becomes effortless.

Identify stale CRM data, incorporate essential contacts directly, and synchronize seamlessly with Sales Navigator. This integration ensures your data remains fresh and actionable.

• TeamLink:  TeamLink unveils pathways to potential leads through your company’s collective network.

Suppose you're targeting a major enterprise. TeamLink can reveal if any of your colleagues have existing connections within that company, facilitating warm introductions, especially when approaching significant, elusive clients.

• Buyer Intent Capabilities: Pinpoint companies and professionals exhibiting strong purchasing intent.

By aligning your solutions with these ready-to-engage prospects, you enhance the likelihood of conversions.

• Relationship Explorer: This tool unveils strategic connections within your target accounts, suggesting potential allies and providing intelligent recommendations.

By identifying such key players, your agency can navigate the complex waters of prospecting and cross-selling more effectively.

Upgrade Your Lead Generation Strategy with CoPilot AI

From establishing a commanding digital presence to harnessing advanced tools like Sales Navigator, LinkedIn offers opportunities for agencies to acquire and nurture leads at every turn.

But remember, success on LinkedIn doesn’t just come from using its tools; it's about strategic application, continuous learning, and adapting to the ever-evolving dynamics of the platform.

By integrating LinkedIn into your agency's marketing and sales strategies, you can reach your ideal clients more effectively and foster deeper relationships, driving business growth.

If you've recognized the potential of LinkedIn for your marketing agency, it's time to amplify your efforts with the power of AI.

The power of CoPilot AI lies in its ability to take proven strategies and apply them at a scale beyond human capability. Imagine extending your reach, engaging your target audience, and converting high-quality leads with unparalleled efficiency and effectiveness.

Seize this opportunity to rev up your marketing agency's client acquisition and take the driver's seat in the fast lane to business growth with LinkedIn AI.

Your journey toward unparalleled success starts now!