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Editor's note: this blog was originally published on August 4, 2021. It has been updated for accuracy and comprehensiveness.
If you want to enhance your business performance, there are various online marketing strategies you can utilize. The trick is selecting the most appropriate tactics for your industry as you don’t want to waste time going down the wrong path. This article will outline seven online marketing strategies you can implement to bolster your customer engagement, brand awareness and lead generation.
A well-designed website can:
In fact, all your online marketing efforts will depend on the quality of your website. For this reason, you need to ensure that every page is:
It will also be easier to convert visitors and leads if your website is free from any distractions. When designing your landing page, only include the following elements:
Your business website needs to be designed in such a way as to make it appear modern, attractive and mobile-friendly.
SEO is a critical element of your online marketing campaign. It will enable your company or brand to become associated with keywords used by customers looking for the products or services you provide. It will also increase the likelihood that online searchers will make a purchase from you rather than the competition.One of the most important tasks is to make sure your website and content is mobile-friendly. Studies have shown that almost five billion people use their smartphones to connect to the internet. Furthermore, most online shoppers use their phones when purchasing a product and nearly half consult a search channel or social media network before buying.
It is therefore vital that you implement mobile phone marketing strategies. For example:
Sending emails to your potential customers is quite straightforward and you can create numerous email lists according to their unique needs. You can also personalize your email approach by assessing people’s purchases. You will then be able to use this information to develop an appropriate email strategy.
Tip: before sending any emails out, be sure to go through this email deliverability checklist.
You can build an opt-in email list to allow customers to sign up and receive your correspondence. This will enable you to regularly connect with both potential and current clients.
Providing valuable content is a tried and tested online marketing technique. Your site should include a variety of eye-catching content, including:
Make sure you incorporate your content in a specific product offer through a landing page. This strategy will boost your marketing conversion rate because it:
You can use storylines to appeal to the emotions of your customers to make your business appear:
Besides establishing trust, you will be providing your customers with more good reasons to choose your company’s products and services.
Incorporate audio and video content
You may wish to conduct live webinars or podcasts and distribute the recordings as a special offer to potential clients. While you don’t have to be formal with this type of activity, it can help establish your authority and reputation in the industry. In addition, people tend to remember high-quality recordings that include relevant educational content.Here are a few pointers to bear in mind when creating content with the aim of spreading your message about your brand and products.
If you need help with your online marketing campaigns, it may be worthwhile hiring an expert. This will also give you more time to focus on other areas of your business.
An associate or affiliate program can enable you to share information with clients and increase your market reach. These types of schemes could also improve your marketing campaign without you having to exert too much effort.
People just love competitions and giveaways. By offering the opportunity to win a free product or service, you will encourage more customers to make a purchase or at least connect with your business.
In addition, giving away free stuff will enable you to obtain the contact details of potential clients.
You could also tie in your free offers with your call-to-actions (CTAs). For instance, you can incorporate CTAs such as:
These are better than standard CTAs as they will:
The real purpose behind any online marketing strategy is to focus on your core mission and not solely on your products. When creating content for your website, you need to emphasize the benefits and address your clients’ actual needs. You should also try to understand their fears and offer solutions. Furthermore, when sharing content, you need to be aware of the social trends of your target market. Remember, when it comes to social media platforms, you will be the one “following” your clients.
